George Haynes IV
George Haynes is an award-winning marketing innovator and team leader, renowned for leveraging the power of culture, talent, design, tech, and storytelling to drive transformative business growth. With a proven track record in strategic brand positioning, accelerating revenue growth, and pioneering digital and social media strategies, George consistently delivers measurable outcomes that redefine success for global brands. A natural playmaker and inspiring mentor, he aligns teams and resources to achieve exceptional results.
George’s expertise lies in connecting strategic insights with business objectives, blending data-driven analysis, cultural relevance, and creative vision to develop initiatives that resonate with audiences and deliver tangible impact. He has worked extensively with top-tier celebrity talent, sports leagues, and entertainment platforms to amplify brand narratives, creating meaningful connections that drive consumer action.
His collaborations include talent such as LeBron James, Adriana Lima, Mario Andretti, Blake Griffin, Chris Paul, Big Boi (OutKast), Marc Ecko, Nicky Romero and Mos Def, as well as platforms like The NBA, FIFA, X-Box, The Olympic Games, DC Comics-Entertainment, The US Open, The Voice, VidCon, Netflix, and the MTV Video Music Awards. These partnerships have not only elevated brand awareness but also generated significant business outcomes, from increased market penetration to establishing new baselines for brand sales velocity.
George has delivered results for iconic brands including Coca-Cola, P&G, Disney, Toyota, Kia, Caesars Entertainment, and Anheuser-Busch, building lasting equity and driving growth across industries. His ability to integrate partnerships with broader marketing strategies has positioned brands to capitalize on cultural moments and engage audiences in impactful ways.
A recognized thought leader, George’s insights on marketing innovation and leveraging cultural relevance have been featured in premier outlets such as Forbes, E-Marketer, Digiday, and The Globe & Mail.
Specialties: Partnerships & Collaborations | Strategic Brand Positioning | Market Expansion | Digital & Social Media Innovation | Content Development | Data-Driven Insights | Youth & Urban Branding | Lifestyle Marketing