Michael Topper
🎯 Director of Paid Media 🌟
💰 Scaled B2B Facebook, Instagram, and Google Adwords paid media from $15,000 to $75,000 monthly in profitable ad spend.
🚀 Helped create and scale our Tiktok Ads department for B2C, driving client ad spend over $50,000 per month.
🔝 Spearheaded Google Adwords strategies for B2B and B2C, achieving proven strategies and profitable ad margins.
📧 Collaborated with the Email department to increase B2B sales by 200% through lead magnet campaigns.
🔍 Created an SEO & SEM roadmap to boost organic traffic by over 200% for enhanced brand awareness and conversions.
🤖 Utilized AI software like ChatGPT to scale blog article creation, increasing output to 20+ high-quality pieces per week.
🔑 Leveraged Google Keyword Planner and SEMrush for strategic keyword targeting and tracking.
👨💻 Led a team of writers and web designers, ensuring content creation and optimizing user experience.
💼 Developed new ad strategies to empower team members in pivoting campaigns effectively.
💼 Managed over 40 clients and $300,000 monthly ad spend, achieving profitability and client retention.
🧪 Implemented innovative testing methods, improving Facebook ad performance by over 50% and client retention by 30%.
🎯 Partnered with a small agency to create UGC content, scaling weekly profitable ad spend beyond $1,000,000 for renowned brands.
💡 Led funnel and testing department, driving a 75% increase in B2B conversions and doubling client conversions.
🌎 Doubled Spanish Youtube and Facebook campaign conversions through innovative funnel testing and video strategies.
📝 Led a content team, generating hundreds of monthly articles to drive organic website traffic.
📸 Sourced UGC for large brands, showcasing their brand images effectively and scaling their ads.
💼 Collaborated with agencies managing multimillion-dollar weekly ad spends for large D2C brands.
🛍️ Contributed to the successful scaling of clothing brand Shelly Cove, reaching six-figure weekly ad spends.
🍫 Assisted in scaling UGC content for TAO Chocolates, achieving successful six-figure ad spends on Facebook and Instagram.