Geo Catano

Geo Catano has deep experience in lifecycle/retention/nurture programs that progress customers through their adoption journey:

Acquisition–>Adoption–>Upgrade–>Renewal–>Retention–>Win-back + Billing Programs

Working for SaaS companies, I have used email, marketing automation, SEM, SEO, newsletters, blog posts, telesales to drive revenue events from customers. From awareness to product launches, domestic to international, I’ve led high profile lifecycle and demand generation initiatives for leading technology companies such as Silicon Graphics, Dell, Sony, Ariba and SAP.

Areas of expertise:
Retention Marketing, Lifecycle Marketing, ABM certified, Strategic Planning, Demand Generation, Subscription Marketing, Lead Nurture, Content Marketing, Marketing Operations, Lead Management, International Marketing, Event Marketing, Marketing Automation Strategy, Localization, team leadership and mentoring