Robert Roth, PhD

I provide a wide range of Marketing and Copywriting services for nonprofit organizations that make life better for people, animals and our environment.

Hi! I’m Dr. Bob (AKA Robert Roth, PhD). I provide freelance marketing and copywriting services for nonprofit organizations that are working to make life better.

NONPROFIT MARKETING EXPERIENCE

In the nonprofit sector, my programs have touched more than 100 million people and raised over $40 million while serving the Arizona Office of Tourism, American Humane Association, Arizona Small Business Association, Butte Opera House and City of Cripple Creek, CO, Coleville Tribes, Desert Stages Theatre, Frank Lloyd Wright Foundation, Sedona Chamber of Commerce, the Navajo Nation and Utah Navajo Industries.

FOR-PROFIT MARKETING EXPERIENCE

My nonprofit marketing work is advised and empowered by extensive corporate marketing experience. My for-profit marketing has generated several hundred million dollars in equity value while I enjoyed the honor of serving as:

• Co-Developer, President and COO – Grand Canyon Railway
  Our team created this tourist destination and living museum as a highly successful for-profit business. We raised more than $18 million and restored historic steam train service to the South Rim of the Grand Canyon.
• Vice President Marketing – Del Webb Recreational Properties
  I implemented marketing strategies that increased the value of Del Webb’s Lake Powell assets from $20 million to more than $70 million.
• Vice President Marketing – Radisson Hotels
  My team created the original Radisson brand which positioned the company for growth from 30 to more than 1,000 properties.
• Director of National Advertising – Holiday Inns
  I was proud to be a member of a turn around team that transformed an under-performing chain of roadside motor inns into an international hospitality leader.